EXPERIENCE
Video Producer & Editor - Hunter Engineering Company / Saint Louis, MO / 2022-Current
Directed Global Media Refresh: Led an 8-month overhaul of the media team, redefining worldwide content strategy, refreshing animation, video editing, and photography styles, and developing a global asset package for partners.
Established Brand Voice: Performed voiceovers for key videos, creating a consistent and recognizable brand voice.
Content Production Manager for Latin America: Managed content production for social media, YouTube, and web, ensuring accuracy and brand consistency. Grew social media presence to over 50k followers.
High-Impact Promotional Videos: Regularly scripted, shot, edited, and animated top-performing promotional videos, contributing to successful product launches.
Data-Driven Content Integration: Led the integration of data-driven content into production schedules, leveraging a solid understanding of business to align content with company goals.
Video Production Manager - REI BlackBook / Saint Louis, MO / 2021-2022
Crafted Email Campaigns & Promotional Videos: Developed email campaigns and produced promotional videos for new feature rollouts, product onboarding, and events.
Website Design & Updates: Regularly designed and updated WordPress websites to promote livestreams and support company initiatives.
Livestream Workshop Production: Promoted and produced monthly livestreamed workshops, deployed email campaigns and outbound marketing to build an audience, and created on-demand video assets from recordings.
Cross-Department Collaboration: Worked with customer support, project managers, marketing, developers, and designers to take projects from concept to delivery, including scripting, storyboarding, shooting, and editing.
Content Strategy & Blog Posts: Created blog posts to attract top-of-funnel traffic as part of an overall content strategy.
3D Animated Explainer Videos: Produced 3D animated explainer videos in After Effects to demonstrate REI BlackBook software and depict the typical customer journey.
Content Strategist - Lighthouse for the Blind / Saint Louis, MO / 2020-2021
Grew Website Sales: Boosted Tear Mender product line sales by 157% YoY through an inbound marketing strategy that attracted and nurtured prospects.
Enhanced Website Traffic: Produced a video tutorial series, blog, and other content, increasing website traffic by 56% YoY.
Video Production & Thought Leadership: Utilized Adobe Premiere Pro to create video tutorials and blogs, establishing thought leadership and nurturing customer relationships.
Influencer Collaboration: Identified and collaborated with key influencers, driving increased brand awareness across Instagram and the blogosphere.
Social Media Management: Managed Instagram, Facebook, and Twitter, creating posts that grew reach and engagement by 600%.
Website Redesign & SEO: Collaborated with the Marketing Manager to redesign the website, focusing on SEO best practices.
Online Giveaway Campaign: Organized an online gift card giveaway, collecting contact info and target market data, and increasing Instagram followers by over 300%.
Graduate Teaching Assistant - Marketing Department, UMSL/Saint Louis, MO / 2020
Led Video Production Team: Directed a team of UMSL Marketing students to create a web video series showcasing unique local businesses, promoting the university through social media shares by business owners.
Website Rebuild & Updates: Collaborated with the Co-Chair of the Marketing Department to rebuild and update sections of the UMSL Marketing Department website.
Coursework Development & Grading: Developed and graded coursework for the Social Media Marketing Strategies class.
Adobe Premiere Pro Lectures: Delivered lectures each semester to undergraduate and MBA students on using Adobe Premiere Pro for video editing.
Search Engine Optimization Specialist - UpBackThru / Saint Louis, MO / 2017-2018
Tripled Organic Traffic: Developed and executed an SEO strategy that more than tripled organic traffic on branded websites and industry blogs.
Achieved First Page Rankings: Secured first-page rankings for target search terms through strategic on-and-off-site optimizations, helping local businesses expand their digital footprint and drive revenue.
White-Hat Backlink Creation: Created and managed hundreds of listings to generate white-hat backlinks, increasing click-through rates and delivering measurable ROI for clients.
EDUCATION
University of Missouri—Saint Louis
Master of Business Administration - 2021
GPA: 4.0
Emphasis: Marketing
Graduate Certificate in Digital and Social Media Marketing
Vice President, Marketing Club
Student Marshal, Graduate School of Business
Bachelor of Science, Business Administration - 2015
Major: Marketing
SOFTWARE
Adobe Premiere Pro, Adobe After Effects, Adobe Photoshop, Adobe Illustrator, Adobe Indesign, HubSpot, Microsoft Office Suite, Hootsuite, Gimp, Canva, Gleam, Influencer.co, Storyboarder, GroupMe, Avid Pro Tools, Ableton Live, FL Studio, Bitwig Studio, Melodyne Studio, Waves Audio Suite, Native Instruments Suite, New Blue Video Effects Suite, Magix Vegas Pro, Izotope RX8 Audio Restoration, Cascade CMS, SurveyMonkey, Salesforce, Supply Chain Guru X, HTML, CSS, Flash, BrightLocal, ahrefs, Tube Buddy, VidIQ, Optimizely Content Marketing Platform.
ONLINE SKILLS ENHANCEMENT
Graphic Design Masterclass - Udemy, 2020
Advertising and Society - Duke University, 2019
Introduction to Project Management - University of Adelaide, 2019
Digital Branding and Engagement - Curtin University, 2019
Writing for Social Media - University of California, Berkeley, 2019
Digital Strategy and Action - Babson College, 2019
The Strategy of Content Marketing - University of California, Davis, 2019
CERTIFICATIONS
Advanced Google Analytics Certification - 2021
HubSpot Inbound Certified - 2020
HubSpot Marketing Software Certified - 2020
HubSpot Sales Software Certified - 2020
HubSpot Email Marketing Certified - 2020
HubSpot Service Hub Software Certified - 2020
